December Content
From Party to Pajamas: Two things come to mind when imagining your holiday season: joyful gatherings with friends and family, and those solo cozy nights in front of a fire. No matter the vibe, whether it’s a night out or a cozy night in, Ghirardelli has something for everyone.
Holiday Movie Night: ‘Tis the season for Hallmark movies. Ghirardelli Melting Wafers elevate the ultimate treat for winter movie nights — popcorn. Because Ghirardelli is for everyone, three vignettes were created for rom-com enthusiasts, magic lovers, and comedy fans — each paired with a different popcorn variety.
The Chocolate Everyone Reaches For:
Every great holiday party starts with a dessert bar—and Ghirardelli has the range to make sure everyone finds something to love.
Creative Director: Steph Kohen
Senior Creatives: Jude Le Bayon, Elin Lindeberg
Art Director: Ella Fiegener
Copywriter: Quincy Whipple
Agency: MullenLowe US
Holiday Social Shoot
October Content
Oktoberfest a la Ghirardelli:
Oktoberfest is all about beer—but we’re raising a glass to chocolate. We invite our viewers to sit down at the most cheerful table in the midst of the party, where we spin the traditional into fun, sweet versions of familiar Oktoberfest fare.
Haunted Kitchen:
There’s a special art to baking. Ghirardelli adds the touch of magic that brings it to life.
We’ve all imagined ourselves as new magic school students. Wandering the winding halls lit by candlelight, snuggled into a four-poster bed with a toasty fire. Let’s take a trip down to the kitchens, where we’re practicing the magical art of baking!