Iconic Wardrobes

THE REALREAL

The RealReal is the largest online marketplace for authenticated, luxury fashion at a reasonable price.

Insight: People shop from fast-fashion brands because high-quality clothing is expensive and inaccessible.

Big Idea: Shop TV series and movies’ iconic wardrobes at an affordable price.

In efforts to make luxury, high-quality fashion more accessible and to extend the life cycle of clothing, the Real Real is collaborating with TV series and movies known for their iconic cast wardrobes, such as Sex and the City and The Devil Wears Prada. The RealReal will launch temporary pop-up shops for people to browse and shop famous wardrobe pieces at affordable prices.