Straight from Mother Nature
MRS. MEYER’S CLEAN DAY
Insight: People don’t like having harsh chemicals in their dish soap.
Big Idea: Dish soap straight from nature.
Outdoor Campaign
Mrs. Meyer’s Clean Day has placed billboards in front of lush nature scenes. The cut out of the dish soap bottle on the billboard reflects that its ingredients come straight from nature.
Breathe Clean
Mrs. Meyer’s Clean Day Candles
Mrs. Meyer’s Clean Day has created a browser extension to allow users to scan the safety of ingredients in any product they’re shopping and search for cleaner alternatives on the same site.
