Paranormal Performance
Massage Your Bones
A skeleton takes the wheel to test out the MDX’s massaging seats. Too bad he’s all bones, it’d feel amazing with muscles.
Leaning into the spookiness of the season, Acura brings the Spirit of Performance to life. No Ouija board required. A VTEC Turbo is loud enough to wake any spirit.
Ghost Start
One click of the remote start and suddenly the ADX awakens.
Creative Director: Ty Hayward
Senior Creatives: Mary Nowels, Gabby Grubb
Art Director: Ella Fiegener
Copywriter: Quincy Whipple
Photographer: Michael Marcheco
Agency: MullenLowe US
Leaf Piles
Leaf piles are fun. Racing through them is better.
This & Nowhere to Be
Cozy Cabin
The MDX brings comfort to a new level—fireplace included.
Skeleton Roadtrip
A family of skeletons hits the road—only to realize they’re not the only spirits out there.
