Think Ink
Sakura Pigma Micron Pens
Insight: People are less frequently writing and drawing by hand due to the ease and convenience of technology.
Big Idea: Use technology to reinvent the sentimental value of creating messages and art by hand.
For the Think Ink campaign by Sakura Pens, Sakura created an app with three prominent features. The app allows users to generate numerous signatures, create handwritten letters and postcards, and upload images to transform them into ink sketches while following along.
